Thinking Pink: Louisiana Truck Drivers Help Fight Breast Cancer with “Awareness Always” Pink Truck Campaign

CROWLEY, LA… In recognition of Breast Cancer Awareness Month, John N. John, a Louisiana-based, family-owned, transportation company that has been in business since 1925, launches “Awareness Always,” a year-long breast cancer awareness campaign in partnership with the National Breast Cancer Foundation. The company recently unveiled a new fleet of bright pink semi-trucks that will travel throughout the U.S. and Southern Canada raising funds for breast cancer programs and resources supported by the National Breast Cancer Foundation.

Sporting the new pink trucks, two drivers will hit the road on Oct. 1 with a new mission— logging miles for dollars. John N. John will donate five cents for every mile driven during the entire month of October to help support breast cancer screening programs, research and resources. Weekly updates from the road will track the drivers progress and fundraising goals as they make their way across the U.S. and Canada challenging others to support the cause as well.

With friends and family members personally affected by breast cancer, the two Awareness Always drivers, Roberto Marquez and Albert Jordan have dedicated their individual truck routes to loved ones who have fought or are currently fighting the disease.

“We’re a family here at John N. John and we realized that each of us have loved ones or know someone who has been impacted by breast cancer and Awareness Always is about raising breast cancer awareness, not just during October, but always,” said Bill John, President of John N. John. “Our drivers travel thousands of miles for a living, so we decided to dedicate our routes to the survivors, the fighters and the ones who’ve lost their battles with the goal of raising funds, spreading love and inspiring hope along the way the best way we know how -- on the road.”

With over 270,000 new cases of invasive breast cancer estimated to be diagnosed in men and women in 2019 according to the American Cancer Society, the campaign was created in an effort to remind the public that breast cancer is every woman and man’s risk and of the importance of screenings and early detection. The two drivers helming the wheels of the pink trucks were hand-selected by the company based on their personal connections to the disease.

“Seven years ago, my niece Gina lost her battle to breast cancer,” said Albert Jordan, John N. John employee and Awareness Always driver. “As an “Awareness Always” ambassador, I want to send a strong message of encouragement to every person who understands this battle, because no matter how tough the fight gets, there is still hope and we’re in this together.”

Awareness Always partners with the National Breast Cancer Foundation to raise funds that support the organization’s life-saving programs and resources. To learn more about the Awareness Always campaign or make a donation, visit the campaign page or follow along for updates on Facebook.