Howes Launches New Brand Platform Tested. Trusted. Guaranteed.
NORTH KINGSTOWN, RI - Howes is rolling out a
brand-new look! For nearly a century, Howes has provided its customers with the
highest quality additives that always keep up with changing fuels, engines, and
injector systems. Now, they are updating their look to match. The new brand
look is centered around clarity and improved messaging, making it easier for
customers to quickly grab the Howes product that best suits their needs. Unique
and creative, the Howes brand platform will flow from the packaging on shelf
all the way through to its new, easy to navigate website that will be launching
in early March.
The new brand initiative has been spearheaded
by a new Howes employee, VP of Marketing, Phil Colacchio. “The Howes family was
ready to shake things up. Joining the team and helping to improve customer
satisfaction has been a wonderful opportunity, and an effort that we are intent
on continually improving. We’re thrilled with our new brand look and how it
clearly identifies each individual product and communicates what each product
does and how to use them,” said Phil. “By using distinct colors to
differentiate the products and helpful icons to point out their features and
benefits, the new branding offers a very simple purchasing experience.”
Best known for its flagship product - Howes
Diesel Treat, the nation’s number one selling anti-gel, Howes offers a complete
line of additives and lubricants for diesel fuel, gasoline, and even oil. “We
want our customers to know that we are more than just a winter additive company
and that we offer the best performing products for all of your additive needs,”
stated Robert Howes, President. “Products that work in trucks, tractors, RV’s
and even home heating oil. Plus, we still carry my great grandfather’s original
secret formula; a Multi-Purpose Lubricating and Penetrating Oil that, to this
day, surpasses all other products in its class. In short, we make the most
reliable performance fluids for moving parts and vehicles and we want to help
you easily find the one that you need when you need it.”
The new branding effort brings more than just
a new visual identity for Howes. It highlights the family’s core values and
culture. For many years, Howes has used the tagline, “Professional Grade
Performance Since 1920.” While its products continue to hold true to this
sentiment, the company is now aiming to streamline the message of who they are
and share their core values by which they operate. With its new tagline,
“Tested. Trusted. Guaranteed.”, they’ve done just that, speaking to the
family’s steadfast commitment to make the absolute highest performing products
that customers can confidently rely on. Accompanying the new brand effort,
Howes has chosen to help portray its identity through a new St. Bernard logo
which will serve as the new brand mark and represent the strength, loyalty,
dependability and trust that form the foundation of the company.
Never releasing a product that they are not
completely satisfied with, Howes tirelessly tests and tests again, until every
product they make is proven safe and effective. “All of our products are safe
to use and contain absolutely no alcohol or harmful solvents. Our products are
tested in and out of the lab by experts, by us personally, as well as by our
customers,” said Rob Howes II, VP of Strategic Development. “We refuse to
release any product that is merely average, we strive for excellence. If it’s a
Howes product, it’s a reliable product. We make sure of it. You don’t even have
to take our word for it. Ask a friend, ask a colleague, ask anyone who has used
it and they’ll tell you, this stuff works.”
As a fifth generation, family owned and
operated company, Howes is committed to providing its customers with not only
the best products, but with the ultimate in industry knowledge and customer
service. “This is not just a business to us. This is our legacy,” stated Deb
Howes, company Co-Owner. “This is our family, and that extends beyond our
office doors to our employees, our distributors, our customers - they are all
family to us. Their success is our success and vice versa. That’s why we put
100% into every product we make, and why we stand behind each one whole
heartedly.”
Howes earns trust not by just the superior
products they put out, but by really being there when they are needed. “We
answer our phones when someone calls, you aren’t greeted by machines and
recordings,” commented Erika Howes, VP of Business Development. “We are out in
the field, we are talking face to face with people and we listen to what they
have to say. We are always looking to learn all we can about people’s needs.
It’s one of the things that make this change so exciting. We saw that our
customers needed more, and in our commitment to excellence, we’re dedicated to
giving them just that.”
One thing Howes has never strayed from are
their iron clad guarantees. “When you offer the best products, you can offer
the best guarantees as well,” added Rob Howes II. “We offer our Free Tow
Guarantee when you use our Diesel Treat, because we are that sure it works each
and every time. Our users know, You Go or We Pay the Tow.” In addition, Howes
offers a no hassle, 100% money back guarantee on every product they release.
Delivering maximum performance and efficiency to thousands of drivers and
hard-working people everywhere is an unwavering goal at Howes, and it shows in
its new brand platform.
The Howes look may be changing, but Howes
products continue to be Tested. Trusted. Guaranteed.