Bridgestone Expands its Fuel-Efficient Commercial Truck Tire Portfolio with New Ecopia Steer Tire

July 2019

NASHVILLE, TN… – Bridgestone Americas, Inc. (Bridgestone) announced the launch of the all-new Bridgestone R284 Ecopia tire, a SmartWay® verified steer tire designed for improved fuel economy and enhanced treadwear. Engineered for premium performance in long-haul and regional service, the Bridgestone R284 Ecopia tire features an innovative tread compound for long wear life and patented NanoPro-Tech polymer technology for a 5% improvement in rolling resistance compared to the Ecopia R283A steer tire.*

When tires are in operation, gravitational forces create drag between the tire and the pavement. This creates rolling resistance – the energy a vehicle sends to the tires to maintain movement at a consistent speed – which results in energy or fuel loss. Tires designed for low rolling resistance contribute to a vehicle’s overall fuel economy and can be much more fuel efficient than conventional tires.

“Bridgestone launched the R284 Ecopia tire to provide our customers with enhanced solutions to maximize fuel efficiency and lower the total cost of tire ownership,” said Kyle Chen, brand manager, truck and bus radial tires, U.S. and Canada, Bridgestone Americas Tire Operations (BATO). “The R284 Ecopia tire will help make mobility more efficient by continuing to drive savings for fleets without compromising on quality or performance.”

The Bridgestone R284 Ecopia tire features several design innovations to improve performance. An IntelliShape sidewall is designed with a slim bead to reduce tire weight and minimize rolling resistance. In addition, the proprietary Fuel Saver Sidewall compound works with the NanoPro-Tech polymer technology to reduce energy loss, ultimately improving fuel economy.

Other key features of the Bridgestone R284 Ecopia tire are designed specifically to address wear life. An optimized tread depth and width help to maximize tread volume while Defense Side Grooves within the tread pattern help to minimize shoulder wear for long original life. Equalizer Ribs are also incorporated into the tread to absorb irregular wear and promote higher removal mileage.

Fleets looking to further capitalize on the fuel efficiency benefits of Bridgestone Ecopia tires can utilize fuel-efficient retreads to help extend the life of their tire casings. Designed to work together and complement Bridgestone Ecopia tire casings, Bandag FuelTech retreads are a reliable and sustainable business solution that can drive down fuel costs.

To learn more about the full Bridgestone Ecopia tire line, visit the Bridgestone Commercial website.

*Based on rolling resistance measurements on 16 ply tires sized 295/75R22.5. Results may vary.