ATSSA Launches “Guardrails Save Lives” Campaign Highlighting Lifesaving Benefits Of Guardrail And Median Barriers
Washington, DC… The
American Traffic Safety Services Association (ATSSA) launched a campaign today
titled “Guardrails Save Lives”, which shares the lifesaving benefits of
guardrails and median barriers.
Guardrails save
lives every day on our nation’s roadways. Roadway safety infrastructure can
mean the difference between life and death when crashes happen, and guardrails
are an important part of that infrastructure. When properly installed,
guardrails have been proven effective in reducing fatalities and serious
injuries in roadway departure crashes, ranging from 16 to 47 percent in these
instances.
“We know guardrails
save lives. One of the challenges the guardrail and median barrier segment of
the roadway safety infrastructure industry faces is that when someone hits a guardrail
in a crash, and it saves them from being killed or seriously injured, that
information is not always being collected. Those stories of lives saved are not
always being brought to the forefront and shared with the public. The
Guardrails Save Lives campaign is ATSSA’s way to share those stories and
information on the lifesaving benefits of guardrails and median barriers,” said
ATSSA President & CEO Roger Wentz.
The campaign will
run through April 2019 on ATSSA’s social media accounts and will share the
stories of those impacted by the lifesaving presence of guardrails and median
barriers during a crash, and those whose lives could have been saved in tragic
crashes.
To find information
on the campaign on Twitter, use the hashtag #GuardrailsSaveLives, or visit
ATSSA’s Facebook and LinkedIn pages.
To learn more about
the Guardrails Save Lives campaign, visit GuardrailsSaveLives.ATSSA.com.
ATSSA’s core purpose is to advance roadway safety. ATSSA represents the
roadway safety industry with effective legislative advocacy and a far-reaching
member partnership. The association also leads the nation in work zone safety
training and education for roadway workers across the country. ATSSA members
accomplish the advancement of roadway safety through the design, manufacture,
and installation of road safety and traffic control devices. Visit www.atssa.com to learn more.