Advantage Truck Group Marks 10 Years of Giving through Haulin’ 4 Hunger

Throughout 2022, Advantage Truck Group (ATG), the largest DTNA dealer network in New England which specializes in Freightliner and Western Star, marked the 10-year anniversary of Haulin’ 4 Hunger, its charitable initiative that helps provide meals to people facing hunger in communities near ATG dealerships throughout New England.   

From its start in 2012 with a single donation of 200 fresh holiday meals near ATG Shrewsbury in Central Massachusetts, Haulin’ 4 Hunger has grown to reach food pantry organizations in more communities and increased its impact with quarterly donations of nonperishable food to help meet ongoing need.

In 2022, Haulin’ 4 Hunger increased donations to provide over 4,000 fresh holiday meals to food pantry organizations in Central Massachusetts and continued to donate thousands of nonperishable foods each quarter to hunger-relief organizations near other ATG locations.

Over the last decade, Haulin’ 4 Hunger has donated over 30,000 meals across three states.

“We are grateful for the continued support that our employees, customers and business partners have for this program,” says Kevin G. Holmes, President and CEO of ATG. “While serving our customers is our most important mission, serving our communities truly defines who we are. As we mark ten years of Haulin’ 4 Hunger, ATG’s commitment to fighting hunger in our communities remains more important than ever.”

The holidays are especially difficult for those struggling to put food on their table. While every donation makes a difference to pantries and the people they serve, it’s the nutritious yet expensive fresh foods that are among the most requested at local pantries and often in short supply.

During December, ATG and its Haulin’ 4 Hunger team of employees and business partners led caravans of cars and trucks to hand-deliver over 4,000 fresh holiday meals of turkey – with all of the trimmings – to eight organizations offering food pantries and other services in Central Massachusetts. At other ATG locations in Massachusetts, New Hampshire and Vermont, employees donated nonperishable holiday meals to local food pantry organizations.

Haulin’ 4 Hunger is made possible by ongoing support from ATG partners, including trucking industry organizations like Dennis K. Burke, G. Lopes Construction and SelecTrucks of New England, as well as UniBank and the Worcester Railers. Undertaking this effort also takes significant planning and coordination, and ATG employees dedicate countless hours to purchase, collect, sort and package food to help those in need.

“It has been so impactful to witness ATG’s growing number of employees who embrace this commitment to giving back,” says ATG Integrated Marketing Manager Sarah Harrington, who leads the Haulin’ 4 Hunger program. “From every quarterly nonperishable donation and fresh meal delivery they make, to the personal initiatives they take to help support the program, their efforts showcase the power of coming together to do good in our communities.”

Since founding Haulin’ 4 Hunger ten years ago, ATG has grown to a network of dealers with eight locations across New England. As ATG continues to expand, it remains committed to fighting food insecurity in the communities it serves.